Portugal needs to prioritise stronger branding for its wines, regions and grape varieties, concluded a UK trade panel in a discussion hosted by ViniPortugal at this year’s London International Wine Fair.
According to off-trade data analysts Nielsen, Portuguese wine sales still account for less than one percent of the UK market.
Identifying elements holding Portugal back in the UK, Danny Cameron, director of specialist Portuguese importer Raymond Reynolds, stressed: “the country has to be better at creating commercial brands which are relevant to the markets where they are sold.”
He also urged importers and producers to “get closer to sommeliers and independent retailers to mobilise their ability to hand sell these wines – not a lot of people are going to come in looking for Portuguese wine.”
To illustrate this point, Joan Torrents, wine buyer for UK pub group Mitchells & Butlers, highlighted a survey carried out by the company across 20,000 customers in its 200 Vintage Inns outlets. When asked about wine buying preference in relation to country, customer responses placed Portugal well outside the top 10.
“It’s great to have a wine you love, but if it doesn’t bring customers in then it’s no good,” he summarised of Portugal’s failure to win listings in all but two outlets in the 1,600-strong Mitchells & Butlers UK pub portfolio.
In addition to stressing the need for Portugal to strengthen its commercial brands, Cameron argued for better “sub-branding” of the country’s grape varieties and regions.
“The Douro is now the most famous region in Portugal, but after that the consumer has absolutely no awareness whatsoever,” he argued. With 98% of UK visitors to Portugal going to the Algarve, Cameron also called on ViniPortugal to work more closely with the country’s tourism and gastronomy organisations to create “a more cultural experience for the consumer.”
Describing Touriga Nacional as “a fantastic grape variety,” Cameron nevertheless noted: “outside the confines of the London International Wine Fair, no one’s heard of it.”
As for one of the country’s other major varieties, Cameron pointed to the confusion and generated by a grape called Tinta Roriz in the north, Aragones in the south and Tempranillo in the rest of the world.
Voicing support to Portugal’s indigenous varieties, Torrents observed: “It’s about taking the grapes they have and just shouting about it. 20 years ago no one had heard of Prosecco. Get one, get behind it and get on with it.”
In summary, Cameron stressed the importance for Portugal of building familiarity of its unfamiliar regions or varieties, using the popularity of Rioja as an example as he remarked: “Even if people don’t know what it means, it creates confidence and especially important is that they know how to pronounce it. We now spend as much time training people in pronunciation as all the technical detail.”
In response to these comments, Nuno Mendes, marketing director for ViniPortugal, agreed: “We have to speak a little louder in the market.” However, as a counterbalance to the modest picture painted by Nielsen, Mendes pointed to his country’s export figures as he reported: “In the last three years Portugal’s UK exports have doubled.”
Attributing this growth largely to the UK independent and on-trade sectors, Mendes also set this performance within the broader context of Portugal’s 22% growth in wine sales to the European Union, with a 21% uplift outside the EU.
Nick Oakley, director of specialist Portuguese importer Oakley Wines, also painted an upbeat picture of the country’s progress within the UK “across all sectors” during the last year alone.
Highlighting four new lines taken by Tesco for its premium own label Finest range, Oakley also pointed to the decision by independent merchant Tanners to introduce an own label Douro wine, of which 900 cases were pre-sold. “Portugal is really taking off,” he observed.

http://www.thedrinksbusiness.com/2012/05/branding-key-to-portuguese-progress/

London Pub is well regarded by visitors from Manila and Asian tourists as one of the best bars in Pampanga Angeles City and Clark Philippines. This is an English styled gastropub bar that serves high quality food with excellent selection of wines and beers. Service in this popular family resto bar in Angeles City is excellent. This frequently visited bar in Pampanga earns the highest reputation as one of the best bars in Pampanga. Clark is a popular holiday and vacation destination in the Philippines not only for Manila residents but also tourists from Asian countries. High class bars in Pampanga like the London Pub family resto bar in Clark make it possible for family travelers to enjoy a good meal in a stress free environment.
When visiting Clark and Angeles Pampanga many people make plans to relax and enjoy an evening at The London Pub located in Mimosa Leisure Estate of Clark Freeport Zone. This highly recommended resto bar and pub is where all the local executives, local and foreign tourists gather after a full day of fun or work. This is the upscale version of the Pampanga nightlife that has attracted many tourists and visitors from Manila over the years.

The London Pub is an authentic English styled pub, a cozy place for foreigners and locals to hang out relax over a nice beer or a glass of fine vintage wine and order up some authentic British pub food.

Clark Freeport is a comfortable 70-minute drive up from Manila along the newly refurbished North Expressway NLEX. Once leaving Manila, the highway takes you straight into Clark Philippines without going any city, not even Angeles City, Pampanga. Clark Freeport Zone has its own Clark International Airport – DMIA – which enables visitors to Clark or Subic to fly directly into Clark from all major cities in Asia, connecting Clark to practically anywhere in the world.

Beers, cigars and fine pub food aside, this bar in Angeles Philippines Clark Freeport Zone also offers a refreshingly interesting wine list, a good selection of wine served by the glass also. The most famous beverage in this bar in Angeles Philippines is its vintage beer, a special kind of beers that actually improve with age inside the bottle, much like wine and vintage Champagne. Vintage beer is only available in this Clark Philippines bar and family restaurant pub.

This famous bar in Clark Pampanga also offers nice venues for private and semi-private parties, company events and social functions. The garden area of this pub provides for excellent venue for parties and celebrations for up to 150 people.

Getting to this family restaurant, bar and pub of Angeles City Clark Freeport Zone Pampanga Philippines
How to get to this resto bar in Clark Pampanga? Upon reaching Pampanga Clark Freeport, go straight until hitting Mimosa Leisure Estate. Enter Mimosa and stay on the left on Mimosa Drive, going past the Holiday Inn and Yats Restaurant (green top, independent 1-storey structure). Just past the fine dining Yats Restaurant and Wine bar is the London Pub which is also to the left. The London Pub is open seven days a week and happy hours is 4 to 7pm.

The London Pub
(045) 499-1177 09175240999 (632) 637-5019 ask for Glenda or Janet
Mimosa Drive past Yats Restaurant, Mimosa Leisure Estate,
Angeles City Clark Freeport Zone, Pampanga, Philippines 2023

Clark Philippines Nightlife, famous Bar, best pubs and cozy family restaurant

http://www.LondonPubClark.com

For more information about this bar in Angeles Philippines or any other matters to do with nightlife, entertainment, wine and dine, restaurant and wine in Clark Pampanga, just email us at LondonPub@Yats-International.com.

YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippines http://www.YatsLeisure.com

Looking for famous tourists spots, places to visit and see, relax and unwind in Clark, Pampanga, Philippines? You may want to check out these sites also:

Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center. http://www.ClarkWineCenter.com

Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:

http://www.PhilippinesWeddingVenue.com

While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com

http://www.HotelClarkPhilippines.com

http://www.ClarkPhilippines.com

http://www.YatsWineCellars.com

Yats Restaurant is an excellent Restaurant to dine, a restaurant with good food, a good place to have birthday party and special events. A Kid-friendly restaurants in Manila

Famous Restaurant in Pampanga, a place to dine with friends in Clark, cozy restaurant with a nice ambience, a nice function place for special occasions. Looking for a restaurant in Clark for a Business meeting? Or a place to eat with friends? Yats Restaurant offers exclusive dinner venue for groups, a good place to celebrate special occasions, it can be a party venue in town. Yats Restaurant is a recommended restaurant for private dinner in Philippines, a well-recognized restaurant that serves good food and good wines for dinner.

www.YatsRestaurant.com

Where to go in Clark? Hotel Clark Philippines is a De Luxe Hotel in Clark and Subic, a risk free place to stay, cozy and nice ambience, a nice function place for special occasion. It is one of North Luzon Philippines’ top hotels that is trouble free, risk free, and a nice place to have rest in Subic. A well-recognized and interesting hotel.

www.HotelClarkPhilippines.com